Resume

Executive-focused view highlighting business impact and strategic value

Summary

Executive Summary

Platform Manager and software leader with 10+ years of experience designing and scaling automation-first systems across global operations. Proven track record of reducing operational workload, accelerating onboarding through workflow automation, and improving service efficiency at scale. Strong background in cloud architecture, system integration, and platform ownership using AWS, Node.js, Python, SQL, and React. Founder of Wabi Solutions, delivering custom software and integrations for growing businesses. Outside of work, CrossFit athlete, long-distance runner, and creator behind IFDRIVEN, combining performance, discipline, and execution in both technology and life.

Experience

Work Experience

Founder & Chief Executive Officer

Side Business
Jan 2021 - Present

Wabiit

Founded and operate technology consulting firm specializing in digital transformation for small and medium businesses. Managed complete technology infrastructure ensuring scalable and secure operations while reducing infrastructure costs and maintaining high system reliability.

Projects

Miny's Mexican Restaurant

Delivered integrated e-commerce and point-of-sale solution that increased sales by 20% and enhanced customer satisfaction through self-service ordering capabilities available 24/7. Implemented digital signage for dynamic menu display, expanded sales channels including online ordering and delivery partnerships, improved order accuracy through automated validation, and reduced manual errors, significantly improving operational efficiency.

Hollister Auto Carriers

Developed vehicle transportation platform enabling customers to quote vehicle transportation services, search and view vehicles from Copart auction platform with complete pictures and history. Implemented intelligent location and status-based quoting and reservation system. Integrated chatbot solutions for Facebook and WhatsApp allowing customers to quote services directly through social media channels, expanding customer reach and improving conversion rates.

3D Evolution Dental

Platform system enabling comprehensive patient management, automated appointment scheduling, and real-time financial reporting, streamlining practice operations and improving patient experience while reducing administrative burden.

Platform Manager

Jan 2025 - Present

Aspira

Leading digital transformation initiatives to optimize call center operations and reduce operational costs while improving customer experience. Implemented AI-powered knowledge management system that reduces average handle time and improves first-call resolution rates, enabling agents to access relevant information instantly during customer conversations. Developed automated workflows that eliminate manual data entry and document management tasks, reducing administrative overhead and freeing staff time for customer-facing activities. Built intelligent routing system that matches customer inquiries with the most qualified agents based on skills and experience, improving customer satisfaction scores and reducing escalations. Managed ServiceNow platform to streamline IT service management, maintaining and updating service portal for improved user experience, implementing email-to-case automations that convert customer emails into tickets automatically, and creating API reports for executive visibility into service performance. Established ITIL-based ticket management processes ensuring proper categorization, prioritization, and resolution tracking, improving service delivery and compliance. Created comprehensive hiring and onboarding tracking system that streamlines recruitment processes and provides real-time visibility into offer acceptance, background checks, and fulfillment tracking, enabling better workforce planning and reducing time-to-productivity for new hires.

Software Development Manager

Mar 2024 - Jan 2025

Flix Brewhouse

Led the development of a business intelligence platform that consolidated data from ticketing and point-of-sale systems, generating unified reports for leadership teams to enable faster, more informed decision-making across operations and revenue streams. The platform eliminated manual data aggregation, providing executive visibility into business performance and trends. Developed QR code generator system for in-seat online ordering with content management system configuration, allowing customers to scan QR codes from their seats that dynamically redirect to the ordering application based on their specific location, screen, and seat assignment, improving customer experience by reducing wait times and increasing revenue opportunities through impulse purchases and expanded ordering capabilities during movie screenings. Automated employee onboarding processes, reducing setup time by 2 hours per employee and eliminating manual errors in account setup and access management, ensuring consistent onboarding experience and reducing IT support burden.

System Specialist

Jun 2022 - Mar 2024

Flix Brewhouse

Led digital transformation initiative that modernized restaurant operations by replacing legacy systems with modern cloud-based solutions for food sales, employee scheduling, and tip distribution, integrating with payroll systems for seamless operations. This modernization improved data accuracy, provided real-time visibility into operations, and enhanced operational efficiency across all locations. The integrated solution automated tip calculations and distribution, reducing payroll processing errors and saving significant administrative time. Streamlined IT operations across multiple locations, enabling centralized management, standardized processes, and reduced support overhead while ensuring consistent technology experience for staff and customers.

Information Technology Executive

Sep 2021 - Mar 2022

Cinépolis

Managed vendor relationships and led technology projects for cinema expansion in the Middle East (Bahrain, Dubai, Oman), enabling rapid market entry and operational readiness. Led payment system integrations and certifications for new cinema locations, ensuring seamless technology adoption and compliance with regional financial regulations and international security standards. Successfully negotiated vendor contracts and established service level agreements to support business operations and ensure reliable service delivery. Oversaw technology infrastructure implementation, ensuring regional compliance with local data protection laws and the successful deployment of new systems across multiple locations, establishing scalable foundation for continued growth in the region.

Information Technology Coordinator

Mar 2020 - Apr 2022

Cinépolis

Led international projects in Spain, India, and Chile, managing payment certifications and overcoming complex regulatory challenges in Chile to enable successful market expansion. Successfully navigated diverse banking systems and local payment method requirements, establishing compliant payment processing infrastructure that met local market needs. Developed performance dashboards to track support agent metrics, improving visibility, accountability, and enabling data-driven management decisions. Automated workflows to streamline Help Desk operations, reducing manual errors and improving response times, resulting in better internal customer satisfaction and reduced operational costs.

Senior IT Analyst

May 2014 - Mar 2020

Cinépolis

Coordinated the successful integration of Yelmo Cines (Spain) and Bowtie Cinemas (USA), ensuring smooth transitions and system consolidations with zero downtime, maintaining business continuity throughout the M&A process. Managed complex data migrations and system integrations while preserving customer experience and operational excellence. Developed custom automation tools to reduce manual workloads by 30%, improving operational efficiency, reducing errors, and freeing staff time for strategic initiatives. Deployed global technology solutions to enhance operational efficiency across multiple markets, establishing standardized processes and enabling scalable operations that supported business growth.